📰 Monthly report

Quebec's legal market in July 2026: 2,649,464 units sold, 3 new products

July 2026 recap based on our tracking of 114 stores: sales down 7% compared to the previous 31 days, category movements, new products, stockouts, pricing and bestsellers.

2026-09-22 · BranchesPro · period July 2026 · 5 min read
This month's numberOverall trendWhat moved by categoryNew products and delistingsStockouts and availabilityPrice movementsBestsellers of the monthContext and newsMethod and limitations

This month's number

From July 1 to 31, our tracking of 114 stores recorded 2,649,464 units sold across 434 cannabis products, down 7% from the previous 31 days (2,834,008 units). In retail value, this represents approximately $77,444,808 (−6%). The strongest day was July 2, with 123,101 units.

Units sold per day — July 2026123 10182 06741 03402026-07-01 : 214012026-07-02 : 123 1012026-07-03 : 105 6712026-07-04 : 84 262042026-07-05 : 72 5212026-07-06 : 86 1982026-07-07 : 81 176072026-07-08 : 64 2172026-07-09 : 100 7912026-07-10 : 110 353102026-07-11 : 84 0112026-07-12 : 71 0492026-07-13 : 86 763132026-07-14 : 82 0802026-07-15 : 63 0062026-07-16 : 100 071162026-07-17 : 111 6962026-07-18 : 85 0102026-07-19 : 74 073192026-07-20 : 91 5492026-07-21 : 83 6092026-07-22 : 67 686222026-07-23 : 100 9812026-07-24 : 107 7632026-07-25 : 82 338252026-07-26 : 72 4842026-07-27 : 88 9842026-07-28 : 85 102282026-07-29 : 65 7722026-07-30 : 99 7372026-07-31 : 117 19631

Overall trend

The strongest month since we began tracking is June 2026 (2,722,365 units). July 2026: 2,671,559 units, −2% compared to June.

Units sold per month — overall observed market2 722 3651 814 910907 4550May (from the 6th): 2,597,2192 597 219May (from the 6th)June: 2,722,3652 722 365JuneJul.: 2,671,5592 671 559Jul.

What moved by category

Up at least 5% compared to June 2026: Beverages, Edibles. Retail value, full months.

CategoryMay 2026June 2026Jul. 2026vs June 2026vs May 2026Products
Dried cannabis$35,202,671$36,141,889$34,748,951−4%−1%171
Pre-rolls$25,390,495$28,468,705$28,918,103+2%+14%120
Hash$5,907,579$6,124,622$5,975,108−2%+1%39
Vapes$4,516,610$4,626,984$4,825,311+4%+7%31
Oils and capsules$1,120,071$1,178,693$1,211,955+3%+8%27
Beverages$518,435$573,846$614,964+7%+19%24
Edibles$231,175$238,964$266,167+11%+15%8
Concentrates$223,891$238,006$239,607+1%+7%6

New products and delistings

3 products were added to the catalogue this month, including 1 new brand (Super Toast); 2 of these new products are identified as "Grown in Quebec" by the provincial retailer. 0 products were discontinued over the same period.

ProductBrandCategoryFormatPriceQuebecAdded on
Sergent AnanasSuper ToastDried cannabis15 g$64.402026-07-08
Afghan Kush3SaintsDried cannabis15 g$70.10✓2026-07-08
AK-47Pixel
Nuances Mj inc.
Dried cannabis15 g$74.90✓2026-07-08

Stockouts and availability

Across all tracked product-store pairs, 13.5% of store-days were at zero this month (312,310 out of 2,305,888). The products most often out of stock, among those distributed in at least 50 stores:

ProductBrandCategoryActive stores (avg.)Store-days at zeroShare
Lemon Sour MintsTweed
Canopy Growth
Pre-rolls641,56142%
Mowie Wowie 4:4:1 InfusésBon Jak
Valens Agritech ltd.
Pre-rolls651,52641%
Bacio G33 Chanvre et KiefTenzo
Rose Sciencevie
Pre-rolls701,37737%
Joints Infusés Jean GuyGood Supply
Aphria inc.
Pre-rolls721,32636%
Strawberry Sour Diesel InfusésBaby Jeeter
Valens Agritech ltd.
Pre-rolls751,20433%
Pink KushSan Rafael '71
Aurora Cannabis Enterprises inc.
Dried cannabis771,11230%
BC Lemolada BiologiqueSimply Bare
Rubicon Holdings corp.
Dried cannabis801,04929%
Ghost Train HazeStation House
Exka inc.
Pre-rolls801,04628%
Strawberry Slurricane InfusésSticky GreensPre-rolls821,00527%
Joints de Haschich7ACRES
Canopy Growth
Hash8493525%

Price movements

0 products saw their price increase and 7 decrease over the course of the month. Current median price per gram: Dried cannabis $7.11/g, Pre-rolls $9.26/g, Hash $14.95/g.

ProductBrandFormatBeforeAfterChange
BC Lemolada BiologiqueSimply Bare3.5 g$44.90$38.20−$6.70
Purple ChurroMelt3.5 g$41.90$35.60−$6.30
Quebec BlueMelt3.5 g$37.90$32.20−$5.70
Kush Mints19643.5 g$31.90$27.10−$4.80
ZénitudeHerbe et Co3.5 g$27.80$23.60−$4.20
Cherry BlastCheers Cannabis3.5 g$26.60$23.40−$3.20
Soir de SemaineTerroir3.5 g$25.90$22.80−$3.10

Bestsellers of the month

Ranking by retail value sold over the period; the arrow indicates movement compared to the previous 31 days. Rankings for other categories — 28 g ounce, hash, vapes, concentrates, beverages, oils, ready-to-eat — and the top micro-producers are on the full bestsellers list, updated daily.

Dried flower 3.5 g

#ProductPrice
1Black Cherry Punch Wô Là · Organigram inc.=$22.90
2Blanh Hybride Blanh · Bleuh=$20.90
3Berry Cream Puff Promenade · Rose Sciencevie▲1$21.40
4Aweille Réveille T'es Dans L'Champ · 5 Points Cannabis▼1$21.90
5Meat Pie Nugz · Cannara Biotech (Québec) inc.▲1$19.90
6Sugar Cookies Promenade · Rose Sciencevie▲1$21.40
7Jean Guy Good Supply · Aphria inc.▼2$20.90
8Saint-Tropez R'Belle · Montréal Cannabis Médical inc.▲2$23.90
9Bubble Up Tribal · Cannara Biotech (Québec) inc.=$25.60
10La Cerise sur le Funday Fleurs de Lise · Origine Nature inc.▲2$27.90

Pre-rolls

#ProductPrice
1G Sherb Joints Infusés Nugz · Cannara Biotech (Québec) inc.=$23.40
2Early Lemon Berry Nugz · Cannara Biotech (Québec) inc.=$49.40
3Citrique Électrique Shred · Organigram inc.=$43.90
4Mellow Man Figr · Canada'S Island Garden=$25.90
5Galactic Burger Joints Infusés Nugz · Cannara Biotech (Québec) inc.▲3$23.40
6Bête de Diesel Shred · Organigram inc.=$43.90
7Lemon Linx Joints Infusés Nugz · Cannara Biotech (Québec) inc.=$23.40
8Candyland Irony · Nuances Mj inc.▲1$29.90
9Blueberry Pancake Le Malin Vert · Québec Craft Cannabis▲8$39.90
10Explosion de Fruits Canaca · Aphria inc.▼5$25.00

Context and news

July 2026 was marked by the arrival of new regional products on the shelves of Quebec's cannabis stores, a police operation against smuggling in Lanaudière, and several regulatory adjustments on the part of Health Canada, a context that sheds light on the movements observed in our monthly store sales tracking.

What's being talked about: on forums and subreddits such as r/Quebec, r/TheOCS and r/canadients, discussions this month mainly focused on the arrival of new regional products in stores, on the uneven availability of certain formats from one store to another, and on the coverage given to the police operation in Lanaudière, often drawn in parallel with the legal market's efforts to distinguish itself from the illicit market.

Method and limitations

The figures come from inventory checks carried out several times a day in 114 Quebec cannabis stores and on the provincial retailer's website; a sale is inferred from a decrease in inventory, with restocking and anomalies filtered out. These are observed sales, not official data: they may differ from the figures published by the provincial retailer. Retail values are calculated at the listed price. Period covered: from 2026-07-01 to 2026-07-31 (31 days), compared to the previous 31 days. BranchesPro is an independent website, with no affiliation to the provincial retailer or the Government of Quebec; it does not sell cannabis and does not recommend any product. Restricted to those 21 and older.

The same data, product by product and store by store

Daily sales, stockouts, inventory forecasts and live bestsellers for the 410 products in the catalogue.

See pricing
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Notice. BranchesPro is an independent site, not affiliated with the provincial retailer or the Government of Quebec. Figures are sales observed from public inventory data and may differ from official data; they are provided for information only, without warranty, and are neither a recommendation nor a promotion of any product. Cannabis carries health risks; see Health Canada guidance. For persons 21 and over.

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