📰 Quarterly report

Q3 2026 in Quebec's legal cannabis market: who sells what, and who owns the brands

A review of July to September 2026 based on our tracking in 114 stores: 7,748,700 units, $225,005,907 at retail; market shares by brand, by supplier, and by beneficial owner.

2026-10-01 · BranchesPro · period July–September 2026 · 5 min read
The quarter in numbersMarket shares by brandMarket shares by supplierWho controls the marketContext and newsMethod and limitations

The quarter in numbers

From July to September 2026, our tracking in 114 stores recorded 7,748,700 units sold, representing approximately $225,005,907 at retail price.

MonthRetail value
July 2026$78,090,632
August 2026$72,902,186
September 2026$74,013,089

Our tracking began on 2026-05-06: no complete previous quarter is available for comparison.

Market shares by brand

185 brands sold at least one unit this quarter. The top three account for 18% of value, and the top ten for 35%.

Market shares by brand, by value — July to September 2026Nugz: 9.1% ($20,524,755)9 %Promenade: 4.6% ($10,310,805)5 %Shred: 4.1% ($9,244,381)Tribal: 3.2% ($7,194,208)R'Belle: 3.0% ($6,655,281)Wô Là: 2.8% ($6,345,678)Back Forty: 2.7% ($6,029,594)Good Supply: 2.3% ($5,207,959)Pure Laine Cannabis: 1.8% ($4,019,567)Fleurons: 1.8% ($3,959,635)Spinach: 1.7% ($3,785,424)1964 : 1.6 % (3 651 274 $)Others: 61.4% ($138,077,346)61 %Nugz 9.1 %Promenade 4.6 %Shred 4.1 %Tribal 3.2 %R'Belle 3.0 %Wô Là 2.8 %Back Forty 2.7 %Good Supply 2.3 %Pure Laine Cannabis 1.8 %Fleurons 1.8 %Spinach 1.7 %1964 1.6 %Autres 61.4 %
#BrandProducer (supplier to Quebec's cannabis stores) and parent companyShareRetail valueProducts
1NugzCannara Biotech (Québec) inc.
↳ Cannara Biotech Inc. (Canada)
9.1%$20,524,75520
2PromenadeRose Sciencevie
↳ Village Farms International, Inc. (Canada)
4.6%$10,310,80515
3ShredOrganigram inc.
↳ Organigram Global Inc. (formerly Organigram Holdings Inc., renamed in March 2025) (Canada)
4.1%$9,244,3814
4TribalCannara Biotech (Québec) inc.
↳ Cannara Biotech Inc. (Canada)
3.2%$7,194,20814
5R'BelleMontréal Cannabis Médical inc.
↳ Canopy Growth Corporation (Canada)
3.0%$6,655,2819
6Wô LàOrganigram inc.
↳ Organigram Global Inc. (formerly Organigram Holdings Inc., renamed in March 2025) (Canada)
2.8%$6,345,6786
7Back FortyOrigine Nature inc.2.7%$6,029,5943
8Good SupplyAphria inc.
↳ Tilray Brands, Inc. (United States)
2.3%$5,207,95912
9Pure Laine CannabisRose Sciencevie
↳ Village Farms International, Inc. (Canada)
1.8%$4,019,5676
10FleuronsC3 Solutions Innovantes inc.
↳ C3 Souvenir Holding Inc. (guaranteed by C3 Centre Holding Inc.) (Canada)
1.8%$3,959,6358
11SpinachPeace Natural Project inc.
↳ Cronos Group Inc. (United States)
1.7%$3,785,4244
121964Rubicon Holdings corp.
↳ Rubicon Organics Inc. (Canada)
1.6%$3,651,2749
13IronyNuances Mj inc.1.6%$3,541,77210
14FigrCanada'S Island Garden
↳ PEI Group (private investor group, Prince Edward Island) (Canada)
1.6%$3,491,5206
15Fleurs de LiseOrigine Nature inc.1.5%$3,482,4448
16GrindhBleuh
↳ Bleuh (itself, independent) (Canada)
1.5%$3,409,5663
17Bake SaleAphria inc.
↳ Tilray Brands, Inc. (United States)
1.5%$3,343,9202
18OMYLes Entreprises Greentone inc.
↳ Les Entreprises Greentone Inc. (independent private company) (Canada)
1.4%$3,151,54410
19Crooked DoryExka inc.
↳ Exka Inc. (itself, independent) (Canada)
1.4%$3,125,2501
20T'es Dans L'Champ5 Points Cannabis
↳ 5 Points Cannabis Inc. (independent, no separate parent company) (Canada)
1.4%$3,059,3155
21Le Malin VertQuébec Craft Cannabis
↳ Québec Craft Cannabis (the supplier itself, independent) (Canada)
1.3%$3,015,9283
22RedecanAphria inc.
↳ Tilray Brands, Inc. (United States)
1.3%$2,958,0076
23General AdmissionRose Sciencevie
↳ Village Farms International, Inc. (Canada)
1.3%$2,870,3022
24Tremblant CannabisOrganigram inc.
↳ Organigram Global Inc. (formerly Organigram Holdings Inc., renamed in March 2025) (Canada)
1.2%$2,668,5972
25BlanhBleuh
↳ Bleuh (itself, independent) (Canada)
1.2%$2,626,4873

Market shares by supplier

The supplier is the license holder listed by Quebec's provincial retailer on each product's listing; the same company often operates several brands. 59 suppliers, the top three of which account for 36% of value.

Market shares by supplier, by value — July to September 2026Cannara Biotech (Québec) inc.: 13.2% ($29,639,701)13 %Organigram inc.: 12.0% ($26,991,596)12 %Rose Sciencevie: 11.1% ($25,048,316)11 %Aphria inc.: 7.6% ($17,082,031)8 %Origine Nature inc.: 4.5% ($10,041,798)Bleuh: 3.7% ($8,367,041)Montréal Cannabis Médical inc.: 3.7% ($8,305,941)Québec Craft Cannabis: 3.4% ($7,736,612)Canopy Growth: 3.4% ($7,733,366)Exka inc.: 3.1% ($7,008,498)5 Points Cannabis: 2.4% ($5,306,782)Rubicon Holdings Corp.: 2.4% ($5,303,883)Others: 29.5% ($66,440,342)30 %Cannara Biotech (Québec) i 13.2 %Organigram inc. 12.0 %Rose Sciencevie 11.1 %Aphria inc. 7.6 %Origine Nature inc. 4.5 %Bleuh 3.7 %Montréal Cannabis Médical 3.7 %Québec Craft Cannabis 3.4 %Canopy Growth 3.4 %Exka inc. 3.1 %5 Points Cannabis 2.4 %Rubicon Holdings Corp. 2.4 %Autres 29.5 %
#SupplierShareBrands
1Cannara Biotech (Québec) inc.13.2%Nugz, Orchid, Tribal
2Organigram inc.12.0%Big Bag O' Buds, Boxhot, Shred, Shred Tubes, ShredX Rip Strip Hash, Sticky Greens …
3Rose Sciencevie11.1%BLKMKT, DLYS, General Admission, HYTN, Homage, Promenade …
4Aphria inc.7.6%Bake Sale, Broken Coast, Canaca, Dubon, Good Supply, Hexo …
5Origine Nature inc.4.5%Back Forty, Fleurs de Lise, La Collection d'Origine Nature, Rilaxe
6Bleuh3.7%Blakh, Blanh, Bleuh, Bleuh Clair, Goldh, Grindh
7Montréal Cannabis Médical inc.3.7%Claybourne, MTL Cannabis, R'Belle
8Québec Craft Cannabis3.4%Glacial Gold, Le Malin Vert, Ostara, Pecko, PurpleFarm, Vertical 7 …
9Canopy Growth3.4%7ACRES, Maitri, The Loud Plug, Twd., Tweed, Vert
10Exka inc.3.1%Crooked Dory, Headspace, Juste Bulles, Station House, Terroir, XK
115 Points Cannabis2.4%5 Points Cannabis, T'es Dans L'Champ
12Rubicon Holdings Corp.2.4%1964, Simply Bare
13Nuances Mj inc.2.2%Feather Weight, Irony, Melt, Pixel
14Peace Natural Project inc.2.2%Lord Jones, Sonique, Spinach
15C3 Solutions Innovantes inc.2.2%Be Humble., Fleurons
16Les Entreprises Greentone inc.2.2%3Saints, OMY
17Valens Agritech ltd.1.7%Baby Jeeter, Bon Jak, Palmetto
18Canada'S Island Garden1.6%Figr
19Cheers Cannabis1.2%Cheers Cannabis, Saint-Laurent Cannabis
20Joie Verte inc.1.2%Green Joy, La Ligne Verte

Who controls the market

The license holder is not always the owner: several suppliers belong to publicly traded groups, whether Canadian or foreign. This section groups sales by parent company and by place of control, based on an ownership table documented from public sources (corporate registries, Health Canada, press releases, annual reports).

Where the money goes: value sold by country of controlling capital — July to September 2026Quebec: 48.8% ($109,911,035)49 %Canada outside Quebec: 38.0% ($85,470,731)38 %United States: 9.1% ($20,489,399)9 %United Kingdom: 3.6% ($8,097,479)Kuwait: 0.3% ($749,020)Australia: 0.1% ($288,244)Québec 48.8 %Canada hors Québec 38.0 %États-Unis 9.1 %Royaume-Uni 3.6 %Koweït 0.3 %Australie 0.1 %

Allocation is prorated by known shareholders: the value sold by a supplier is attributed to its shareholders' countries according to their stake (e.g., 30% to the United Kingdom for a Canadian producer that is 30%-owned by British American Tobacco, with the remainder to Canada; 100% to the United States for a subsidiary of an American group). The float and unknown stakes go to the country of registration. Below, the parent company's place of registration, for comparison.

Value sold by parent company's country of registration — July to September 2026Quebec: 49.7% ($111,918,498)50 %Canada outside Quebec: 42.7% ($96,005,379)43 %United States: 7.6% ($17,082,031)8 %Not documented: 0.0% ($0)Québec 49.7 %Canada hors Québec 42.7 %États-Unis 7.6 %Non documenté 0.0 %Value sold by parent company's province or country — July to September 2026Quebec: 49.7% ($111,918,498)50 %Ontario: 23.8% ($53,469,535)24 %British Columbia: 14.4% ($32,326,800)14 %United States: 7.6% ($17,082,031)8 %Alberta: 2.7% ($6,040,600)Prince Edward Island: 1.6% ($3,491,520)Saskatchewan: 0.3% ($676,924)Not documented: 0.0% ($0)Québec 49.7 %Ontario 23.8 %Colombie-Britannique 14.4 %États-Unis 7.6 %Alberta 2.7 %Île-du-Prince-Édouard 1.6 %Saskatchewan 0.3 %Non documenté 0.0 %Market shares by parent company (beneficial owner) — July to September 2026Cannara Biotech Inc.: 13.2% ($29,639,701)13 %Organigram Global Inc. (formerly Organigram Holdings Inc., renamed in March 2025): 12.0% ($26,991,596)12 %Village Farms International, Inc.: 11.1% ($25,048,316)11 %Tilray Brands, Inc.: 8.1% ($18,125,621)8 %Canopy Growth Corporation: 7.1% ($16,039,307)7 %Origine Nature Inc.: 4.5% ($10,041,798)Bleuh (independent): 3.7% ($8,367,041)Québec Craft Cannabis (independent): 3.4% ($7,736,612)Exka Inc. (independent): 3.1% ($7,008,498)5 Points Cannabis Inc. (independent): 2.4% ($5,306,782)Rubicon Organics Inc.: 2.4% ($5,303,883)Nuances MJ Inc.: 2.2% ($5,027,022)Others: 26.8% ($60,369,730)27 %Cannara Biotech Inc. 13.2 %Organigram Global Inc. (an 12.0 %Village Farms Internationa 11.1 %Tilray Brands, Inc. 8.1 %Canopy Growth Corporation 7.1 %Origine Nature Inc. 4.5 %Bleuh (elle-même, indépend 3.7 %Québec Craft Cannabis (le 3.4 %Exka Inc. (elle-même, indé 3.1 %5 Points Cannabis Inc. (in 2.4 %Rubicon Organics Inc. 2.4 %Nuances MJ Inc. 2.2 %Autres 26.8 %
#Supplier (Quebec's cannabis stores)Parent companyCountry (reg.)ProvinceCountry of capitalControlling shareholdersTypeShareSource
1Cannara Biotech (Québec) inc.Cannara Biotech Inc.CanadaQuébecCanadaZohar Krivorot, CEO (Canada) ~26%, Olymbec Investments / Derek Stern (Canada) ~21%, minority public floatpublicly traded13.2%source
2Organigram inc.Organigram Global Inc. (formerly Organigram Holdings Inc., renamed in March 2025)CanadaOntarioCanadaBritish American Tobacco (United Kingdom) 30%publicly traded12.0%source
3Rose SciencevieVillage Farms International, Inc.CanadaColombie-BritanniqueCanadaVillage Farms International, Inc. (Canada) 80%; Davide Zaffino & Brian Stevenson (co-founders) (Canada) 20%subsidiary of a publicly traded company11.1%source
4Aphria inc.Tilray Brands, Inc.United States—United StatesTilray Brands, Inc. (United States) 100%subsidiary of a publicly traded company7.6%source
5Origine Nature inc.Origine Nature Inc.CanadaQuébecCanadaQuebec founders (David Bow, Michel Timperio, Dominique Laverdure) — private company, exact breakdown not disclosedprivate4.5%source
6BleuhBleuh (itself, independent)CanadaQuébecCanadaDany Lefebvre and Marie-Ève Parenteau (founders, Quebec)private3.7%source
7Montréal Cannabis Médical inc.Canopy Growth CorporationCanadaOntarioCanadaConstellation Brands (United States) 6%subsidiary of a publicly traded company3.7%source
8Québec Craft CannabisQuébec Craft Cannabis (the supplier itself, independent)CanadaQuébecCanadaPhilippe Depault (founder) and Alexandra Casgrain (co-founder), Quebec — percentages not publicly disclosedprivate3.4%source
9Canopy GrowthCanopy Growth CorporationCanadaOntarioCanadaConstellation Brands (United States) 6%publicly traded3.4%source
10Exka inc.Exka Inc. (itself, independent)CanadaQuébecCanadaMaxime Paris (founder and CEO, Quebec)private3.1%source
115 Points Cannabis5 Points Cannabis Inc. (independent, no separate parent company)CanadaQuébecCanadaRoger Bibeau, Alexis Bibeau and Joël Lalancette (founders, Quebec), along with four other investors not publicly identified; exact percentages not disclosedprivate2.4%source
12Rubicon Holdings Corp.Rubicon Organics Inc.CanadaColombie-BritanniqueCanadaRubicon Organics Inc. (Canada) 100%subsidiary of a publicly traded company2.4%source
13Nuances Mj inc.Nuances MJ Inc.CanadaQuébecCanadaRolland-Pierre B. Chalifoux, founder and CEO (Quebec) — private company, exact breakdown not disclosedprivate2.2%source
14Peace Natural Project inc.Cronos Group Inc.CanadaOntarioUnited StatesCronos Group Inc. (Canada) 100%; Altria Group Inc. (United States) 41%subsidiary of a publicly traded company2.2%source
15C3 Solutions Innovantes inc.C3 Souvenir Holding Inc. (guaranteed by C3 Centre Holding Inc.)CanadaQuébecCanadaC3 Souvenir Holding Inc. (Quebec, headquartered in Rosemère); ties to Gilles Labelle and Jonathan Morrison via C3 Centre Holding Inc. (guarantor of the transaction); ultimate owners not publicly disclosedprivate2.2%source
16Les Entreprises Greentone inc.Les Entreprises Greentone Inc. (independent private company)CanadaQuébecCanadaPrivate shareholding split among several investment vehicles, including Amphora Life Insurance Company (Canadian directors), Cove Spring Capital Corporation and Rasbaska Agritech (Montreal); percentages not publicly disclosedprivate2.2%source
17Valens Agritech ltd.SNDL Inc.CanadaAlbertaCanadaArmistice Capital LLC (United States) 11%subsidiary of a publicly traded company1.7%source
18Canada'S Island GardenPEI Group (private investor group, Prince Edward Island)CanadaÎle-du-Prince-ÉdouardCanadaPEI Group (Prince Edward Island) ~94.2%; individual shareholder composition not publicly disclosedprivate1.6%source
19Cheers CannabisCheers Cannabis (Laliberté family; no separate corporate parent company)CanadaQuébecCanadaSylvain, Christian and Serge Laliberté (founding brothers, Quebec), with family succession involved in managementprivate1.2%source
20Joie Verte inc.Green Joÿ Inc. (independent private company)CanadaQuébecCanadaSt-Arnaud family (Marc, Yves and Vincent St-Arnaud), Quebec — percentages not publicly disclosedprivate1.2%source
21Aurora Cannabis Enterprises inc.Aurora Cannabis Inc.CanadaAlbertaCanadaNo controlling shareholder; largest institutional holders are Tidal Investments (United States) ~2.1%, Goldman Sachs (United States) ~1.8%, Renaissance Technologies (United States) ~1.3% — a widely dispersed float, held mostly by retail investorspublicly traded1.0%source
22Weed Me inc.Weed Me Inc. (itself, independent)CanadaOntarioCanadaMMJ Group Holdings (Australia) 13%private1.0%source
23Carmel Pharms Corp.Carmel Cannabis Group (private holding company)CanadaOntarioCanadaRoey Fishman and Dustin Laren, co-founders (Ontario); exact percentages not disclosedprivate1.0%source
24Great White North Growers inc.Great White North Growers Inc. (independent private company)CanadaQuébecCanadaFounders/directors Peter Schissler, George Goulakos and George Desypris, Quebec — percentages not publicly disclosed (a closely held company with 50 shareholders or fewer)private0.9%source
25Seul CbdMercanto Holdings Inc. (formerly The Good Shroom Co Inc.)CanadaQuébecCanadaMercanto Holdings Inc. (Canada) 100%subsidiary of a publicly traded company0.9%source

Context and news

Summer 2026 was marked by a wave of consolidation and restructuring among several suppliers present on the shelves of Quebec's cannabis stores, a useful context for interpreting the breakdown by brand and by parent company observed this quarter.

What people are talking about — On forums and sub-forums devoted to Canada's legal cannabis industry, the attempted takeover of Aurora by a US company has fueled discussion about the future of Canadian ownership in the industry and what a deal could change for products already on shelves. The Entourage Health situation has also raised recurring questions about the future availability of certain product lines already distributed in Quebec should production stop. More broadly, the shrinking number of licensed producers continues to fuel discussion about market concentration and the gradual disappearance of some smaller brands.

Method and limitations

Shares are calculated on the retail-price value of observed sales (inventory drawdowns tracked several times a day in 114 stores and on the provincial retailer's website, from 2026-07-01 to 2026-09-30), accessories excluded. The supplier is the one listed by Quebec's provincial retailer; the parent company, country, and province of control come from public sources and may change (acquisitions, restructurings): please report any errors to us. These are independent estimates, not official data. BranchesPro is an independent site, with no affiliation with Quebec's provincial retailer or the Government of Quebec; it does not sell cannabis and does not recommend any product. For use by those 21 and older only.

The same data, product by product and store by store

Daily sales, stockouts, inventory forecasts and live bestsellers for the 410 products in the catalogue.

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Notice. BranchesPro is an independent site, not affiliated with the provincial retailer or the Government of Quebec. Figures are sales observed from public inventory data and may differ from official data; they are provided for information only, without warranty, and are neither a recommendation nor a promotion of any product. Cannabis carries health risks; see Health Canada guidance. For persons 21 and over.

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